Clarity. action. evolution.
ready to design your next move?
Apply for one-to-one coaching to clarify your strengths, craft your story, and position your value for unstoppable growth.
feeling stuck? disconnected? Ready for more?
you’re ambitious, talented, and you know you’re capable of more. but maybe you’re feeling… 😕
Undervalued in your current role, struggling to get that promotion.
Unsure how to articulate your unique value and personal brand.
Overwhelmed by the thought of a career pivot or finding a new role.
Disconnected from your values and purpose, which is leading to burnout, apathy, and nagging dissatisfaction.
Insecure about a gap in your resume, lack of experience, or not getting interviews from the jobs you apply to.
Ready to launch something new, but need a clear roadmap and strategy to regain your confidence.
you’ve tried the old playbooks, but they’re not working. It’s time for a rebrand! 🤩
Real Results
SUCCESS STORIES
When I started working with you, I felt stuck with my career path. You helped me see strengths I overlooked and built up my confidence. I learned so much about myself and how to bring who I am into my professional life through a personal brand — one that I didn’t realize I had.
Now I reference it for almost everything I do professionally!
I’m so grateful for the clarity, tools, and confidence I’m walking away with. Thank you!
— amy w.
Career & Lifestyle Design Consulting Client
unlock your highest potential with a customized program aligned to my proven rebrand framework
I'm Alexis Castorina, and I make transformation fun for leaders and careers. For nearly two decades, I've built high-profile brands, and I've seen the biggest barrier to growth for both organizations and people: DISCONNECTION.
My 1:1 style is a hybrid of coaching/consulting/creating that fuses:
🧠 Neuroscience & NLP: Understand how your brain works to build confidence, overcome blocks, and create lasting change with neurolinguistic programming (NLP) tools.
📈 Marketing & Brand Strategy: Clarify your unique value, craft a compelling personal brand narrative, and position yourself for impact.
😂 Humor & Purpose: Reconnect to your authentic self, making the journey exciting, engaging, and genuinely fun.
My approach isn’t cookie cutter. And, it’s definitely not just refreshing your resume.
It’s getting to the core of who you are and what you want. Then, we identify what could be in your way (at the conscious and subconscious level). After that, we create a plan to overcome potential barriers and position you to fulfill your desires and achieve your goals!
Real Results
SUCCESS STORIES
One of the biggest values for me was the mindset shift. I started to see myself and my professional experience more cohesively. I realized that my hobbies and personal interests aren’t just “extra,” they’re actually a core part of my personal brand - something that is authentically me and can set me apart in the interview process. I gained clarity on my values and what I’m actually looking for in a role and a company. Overall, I feel more confident advocating for myself, seeing when my value isn't being recognized, and asking for what I deserve.!
— Amy W.
Career & Lifestyle Design Consulting Client
my 1:1 custom Coaching is for Ambitious men and women Who want To evolve.
I work with professionals who are ready to embody their highest potential and get honest about what may be holding them back from living their most authentic and fulfilling life.
Get Promoted: Clearly articulate your value and leadership potential to advance within your current organization.
Land Your Next Role: Confidently navigate job changes, stand out in interviews, and secure positions that align with your purpose.
Design Your Next Move: Explore entrepreneurship, make a bold career pivot, or intentionally step into a new life chapter with clarity and confidence.
Build a Powerful Personal Brand: Define your unique strengths, craft an authentic story, and amplify your voice.
Realign with Purpose: Reconnect to your values, overcome self-doubt, and create a career that is both profitable and peaceful.
through our 1:1 engagement, you’ll get:
You’ll get a high-touch, action-first career and personal brand transformation program that blends coaching, consulting, and co-creation. Typical deliverables include the following, but may vary (+ / -) depending on the package you select.
A custom “Brand Deck” that becomes your personal operating manual for existing and future role planning.
Recruiter- and ATS-ready LinkedIn + resume copy aligned to target roles.
A story bank and interview toolkit (STAR stories, value narratives, and scripts).
Networking and outreach assets (messaging, scripts, event plan, contact map).
Weekly coaching and support in-between sessions and concrete deliverables.
Measurable action steps every week (events, posts, applications, intros).
Mindset strategies to use daily, or when you need them, to reframe, reprogram, and rewire your mind toward purpose, performance, profit (and most importantly: happiness).
Real Results
SUCCESS STORIES
Since starting the program, I’ve felt a lot more open-minded about where my career can and will go. I don’t feel pigeon-holed with my professional experience. I feel hopeful, motivated and creative - I feel like I have a new understanding of how to communicate my experience/skills and personal story in a way that highlights my value!
— Paige h.
Career & Lifestyle Design Consulting Client
do-it-with-you packages
starting at $2,000
4 weeks
accelerator - $2,000
Clarity + light assets + activation. One role. One narrative.
8 weeks
core - $5,000
Full rebrand, complete assets, interview/networking engine, negotiation prep.
12 weeks
exec - $11,000
Bespoke strategy, done-with-you assets, thought leadership, C-/Board-level prep.
ready to design your next move?
Apply for 1:1 Coaching to Clarify Your Strengths, Craft Your Story, and Position Your Value for Unstoppable Career Growth.
Get more information about services, request Alexis to speak at an event, or schedule a free discovery call to discuss your marketing, mindset or life design needs.
MEET YOUR GUIDE
Alexis Castorina
In 2022, I was on track for the best year of my corporate career. I was winning awards, speaking on big stages, partnering with celebrities and professional sports teams, serving on boards, and leading work that reached millions. And then, everything changed. A series of traumatic events shattered the identity I had built and forced me to face how disconnected I truly was.
I know what it's like to feel overwhelmed, unsure, and searching for direction. I had to relearn who I was, reconnect with what really mattered, and rebuild a career and life that felt fully aligned.
Today, that’s exactly what I help others do, on both an individual and organizational level.
For organizations, I help transform culture and performance through authentic leadership, emotional intelligence, and practical communication strategies grounded in neuroscience and behavioral psychology.
For individuals, I guide career and life rebrands using deep clarity, empowered action, and authentic evolution, the tools I used to transform my own path.
With an MBA in Marketing and a Master Practitioner certification in NLP, I combine business strategy with neuroscience and psychology to create change that’s both practical and sustainable. And, as an author and comedian, I bring storytelling, frameworks, and humor to make transformation accessible, effective, and FUN!
If you or your team feel stuck, burned out, or disconnected, know this: there is a way forward. I’ve been there, and I’m here to walk with you as you take your next bold step.
The brief
about alexis
With a background that spans over 20 years in marketing and a commitment to personal growth, today I blend business strategy, humor, and a passion for human potential as a consultant and speaker.
Whether you’re a professional in transition or a business leader seeking growth, I use my unique expertise in mindset, marketing strategy, and career coaching to help you thrive.
highlights
awards & recognition
CAREER HIGHLIGHTS
Author, Entrepreneur, Consultant/Coach, Speaker, and Comedian: left the corporate world and created a unique consultancy to help businesses and individuals grow, leveraging my marketing expertise, gifts, passions, and certification in Neurolinguistic Programming (NLP) by the Association for Integrative Psychology.
Chief Marketing Officer, Mission Omega: led marketing and communications for a fast-growing financial fraud-fighting consultancy.
Head of Consumer Education Marketing, Zelle: played a pivotal role in the brand creation and the official go-to-market launch of Zelle, which is now the largest digital payments service in the U.S.
AWARDS & MEDIA
Named Rising Marketing Star by the Arizona Innovation Marketing Association (AZIMA) in 2021.
Recipient of multiple national awards from organizations like the Content Marketing Institute and the Financial Communications Society.
Frequent speaker on personal development, empowerment, and financial literacy, with features in Business Insider, Nerd Wallet, The Financial Brand, and more.
ADVISORY ROLES
Advisory board member for the Arizona Council on Economic Education and previously served on boards for Girls in Tech Phoenix and the Cybercrime Support Network.
corporate clients consulting and team training opportunities
I love working with organizations and groups, too! 🤩
I’ll partner with you to customize a program to equip your leaders and teams with science-backed tools to elevate communication and influence; boost performance, retention and engagement; and strengthen psychological safety and resilience.
Take the first step today and let’s work together to create the growth and success your team deserves. 👇
