Clarity. action. evolution.
ready to design your next move?
Apply for one-to-one coaching to clarify your strengths, clear your unconscious baggage, and reposition your value for unstoppable growth and transformation.
It’s time for a REBRAND!
custom Coaching for Ambitious men and women Who want To evolve—and HAVE Fun.
I work with professionals who are ready to embody their highest potential—HAVE FUN!—and get honest about what may be holding them back from living a life of joy and impact.
Get Promoted: Clearly articulate your value and leadership potential to advance within your current organization.
Land Your Next Role: Confidently navigate job changes, stand out in interviews, and secure positions that align with your purpose.
Design Your Next Move: Explore entrepreneurship, make a bold career pivot, or intentionally step into a new life chapter with clarity and confidence.
Build a Powerful Personal Brand: Define your unique strengths, craft an authentic story, and amplify your voice.
Expand Your Network: Find new communities to add value to and learn how to nurture existing relationships.
Communicate More Articulately: Leverage proven communication frameworks to stop rambling and influence with your unique voice.
Realign with Purpose: Reconnect to your values, overcome self-doubt, and create a career that is both profitable and peaceful.
feeling stuck? disconnected? Ready for more?
you’re ambitious, talented, and you know you’re capable of more. but maybe you’re feeling… 😕
Undervalued in your current role, struggling to get that promotion.
Unsure how to articulate your unique value and personal brand.
Overwhelmed by the thought of a career pivot or finding a new role.
Disconnected from your values and purpose, which is leading to burnout, apathy, and nagging dissatisfaction.
Insecure about a gap in your resume, lack of experience, or not getting interviews from the jobs you apply to.
Ready to launch something new, but need a clear roadmap and strategy to regain your confidence.
you’ve tried the old playbooks, but they’re not working. It’s time for a rebrand! 🤩
unlock your highest potential with a customized program aligned to my proven rebrand framework
I'm Alexis Castorina, and I make transformation fun for leaders and careers. For nearly two decades, I've built high-profile brands, and I've seen the biggest barrier to growth for both organizations and people: DISCONNECTION.
My 1:1 style is a hybrid of coaching/consulting/creating that fuses:
🧠 Neuroscience & NLP: Understand how your brain works to build confidence, overcome blocks, and create lasting change with neurolinguistic programming (NLP), Mental Emotional Release®, and Hypnotherapy tools.
📈 Marketing & Brand Strategy: Clarify your unique value, craft a compelling personal brand narrative, and communicate more clearly.
😂 Humor & Purpose: Reconnect to your authentic self, start having fun, and position yourself for making an impact.
My approach isn’t cookie cutter. And, it’s definitely not just refreshing your resume.
It’s getting to the core of who you are and what you want. Then, we identify what could be in your way (at the conscious and subconscious level). After that, we create a plan to overcome potential barriers and position you to fulfill your desires and achieve your goals!
Real Results
SUCCESS STORIES
When I started working with you, I felt stuck with my career path. You helped me see strengths I overlooked and built up my confidence. I learned so much about myself and how to bring who I am into my professional life through a personal brand — one that I didn’t realize I had.
Now I reference it for almost everything I do professionally!
I’m so grateful for the clarity, tools, and confidence I’m walking away with. Thank you!
— amy w.
Career & Lifestyle Design Consulting Client
do-it-with-you packages
INVESTMENT starting at $2,000*
4 weeks
THE accelerator - $2,000
Clarity + light assets + activation (one role, one narrative).
What it is
A fast, high-impact coaching sprint to get you unstuck and moving—with a clear direction, a compelling story, and the minimum viable assets to start taking confident action immediately.
Who it’s for
Typically, professionals (25–55) who want to move quickly and need a clean, confident plan for one priority goal, such as:
Getting promoted in your current company
Landing a specific role you’re actively pursuing
Repositioning after a career pause or pivot moment
The outcome
By the end of four weeks, you’ll have:
One clear target (role + direction) you can articulate confidently
One strong narrative that communicates your value without over-explaining
A simple action plan to build momentum and start creating results
Delivery modality
Virtual (Zoom)
4 weekly 1:1 coaching sessions
Light deliverables + activation plan (designed to be executed fast)
What’s included
Intake + clarity audit (values, strengths, blockers)
Career + brand clarity audit (values, strengths, direction)
Target role positioning (your “lane” + what you’re known for)
One signature narrative (promotion story or pivot/gap story)
LinkedIn headline + About refresh (recruiter-friendly, authentic)
30-day activation plan (networking + visibility + next steps)
8 weeks
THE core - $5,000
Full rebrand + complete assets + interview/networking engine + negotiation prep.
(Everything in Accelerator + deeper subconscious and identity work).
What it is
A complete Rebrand + Results experience that blends career strategy, communication, neuroscience-informed mindset work, and practical execution. This is where we build your full personal brand and turn it into outcomes: promotion, a new role, a pivot, or a more aligned chapter.
Who it’s for
Professionals who are ready for a deeper identity and career upgrade—especially if you’re navigating:
A pivot into a new industry or role
A confidence/visibility gap (you’re great, but not being recognized)
Interviews, storytelling, networking, and negotiation stress
“I know what I should do, but I’m stuck” patterns
The outcome
By the end of eight weeks, you’ll have:
A clear personal brand (what you’re known for + why you)
A refreshed bank of assets (LinkedIn + resume + stories)
A repeatable set of scripts and communication framework to use for interviews, networking, and negotiation
A more grounded nervous system and stronger executive presence
Delivery modality
Virtual (Zoom)
8 weekly 1:1 coaching sessions
High-value deliverables + systems + support
What’s included
Everything in Accelerator
Full personal brand foundations (pillars, positioning, voice, message)
Complete LinkedIn optimization (headline, About, Featured strategy, experience framing)
Resume strategy + tailored resume for your target direction
Story bank + interview prep system (STAR stories + confidence delivery)
Networking engine: outreach scripts + relationship-building strategy
Negotiation prep (compensation, boundaries, confidence, decision strategy)
1 MER® / Hypnosis session to clear a core identity block and rewire new patterns at the conscious and unconscious levels to sustain habits and achieve goals.
Between-session support (email)
12 weeks
THE exec - $11,000
Bespoke strategy + done-with-you assets + thought leadership + C-/Board-level prep.
(Everything in Core + higher-touch visibility, and leadership positioning.)
What it is
A high-touch, highly customized executive-level container for leaders and high performers who want a career + brand transformation with real-world impact. This is strategic, deep, and practical: we upgrade your identity, message, presence, and visibility—and then we execute.
Who it’s for
Leaders, entrepreneurs, and senior professionals (25–55) who are preparing for:
Director/VP/C-level opportunities
Board and advisory positioning
Thought leadership visibility (speaking, content, authority)
Major pivots with higher stakes and more complexity
The outcome
By the end of twelve weeks, you’ll have:
A high-caliber personal brand and leadership narrative that matches your next level
A confident executive presence in interviews, rooms, and high-stakes conversations
A visibility strategy that increases trust, authority, and opportunity flow
A long-range plan for sustainable performance, purpose, and profit
Delivery modality
Virtual (Zoom)
16 weeks of 1:1 coaching (weekly sessions)
Done-with-you asset creation + higher access/support
What’s included
Everything in Core
Bespoke strategy + leadership positioning (executive narrative + value articulation)
Done-with-you refinement of key assets (LinkedIn/resume/one-pagers as needed)
Thought leadership strategy (topics, positioning, content cadence)
Executive communication coaching (influence, stakeholder management, difficult conversations)
C-/Board-level interview preparation + presence coaching
Deeper mindset work integrating neuroscience + humor + behavior change
Between-session support (email + priority response window
ready to design your next move?
Apply for 1:1 Coaching to Clarify Your Strengths, Craft Your Story, and Position Your Value for Unstoppable Career Growth.
Get more information about services, request Alexis to speak at an event, or schedule a free discovery call to discuss your marketing, mindset or life design needs.
Real Results
SUCCESS STORIES
Since starting the program, I’ve felt a lot more open-minded about where my career can and will go. I don’t feel pigeon-holed with my professional experience. I feel hopeful, motivated and creative - I feel like I have a new understanding of how to communicate my experience/skills and personal story in a way that highlights my value!
— Paige h.
Career & Lifestyle Design Consulting Client
I’m publishing a book, january 2026!
join the waitlist and be one of the first to read my book, rebrand you.
MEET YOUR GUIDE
Alexis Castorina
In 2022, I was on track for the best year of my corporate career. I was winning awards, speaking on big stages, partnering with celebrities and professional sports teams, serving on boards, and leading work that reached millions. And then, everything changed. A series of traumatic events shattered the identity I had built and forced me to face how disconnected I truly was.
I know what it's like to feel overwhelmed, unsure, and searching for direction. I had to relearn who I was, reconnect with what really mattered, and rebuild a career and life that felt fully aligned.
Today, that’s exactly what I help others do, on both an individual and organizational level.
For organizations, I help transform culture and performance through authentic leadership, emotional intelligence, and practical communication strategies grounded in neuroscience and behavioral psychology.
For individuals, I guide career and life rebrands using deep clarity, empowered action, and authentic evolution, the tools I used to transform my own path.
With an MBA in Marketing and a Master Practitioner certification in NLP, MER® and Hypnotherapy, I combine business strategy with neuroscience and psychology to create change that’s both practical and sustainable. And, as an author and comedian, I bring storytelling, frameworks, and humor to make transformation accessible, effective, and FUN!
If you or your team feel stuck, burned out, or disconnected, know this: there is a way forward. I’ve been there, and I’m here to walk with you as you take your next bold step.
The brief
about alexis
With a background that spans over 20 years in marketing and a commitment to personal growth, today I blend business strategy, humor, and a passion for human potential as a consultant and speaker.
Whether you’re a professional in transition or a business leader seeking growth, I use my unique expertise in mindset, marketing strategy, and career coaching to help you thrive.
highlights
awards & recognition
CAREER HIGHLIGHTS
Author, Entrepreneur, Consultant/Coach, Speaker, and Comedian: left the corporate world and created a unique consultancy to help businesses and individuals grow, leveraging my marketing expertise, gifts, passions, and certification in Neurolinguistic Programming (NLP) by the Association for Integrative Psychology.
Chief Marketing Officer, Mission Omega: led marketing and communications for a fast-growing financial fraud-fighting consultancy.
Head of Consumer Education Marketing, Zelle: played a pivotal role in the brand creation and the official go-to-market launch of Zelle, which is now the largest digital payments service in the U.S.
AWARDS & MEDIA
Named Rising Marketing Star by the Arizona Innovation Marketing Association (AZIMA) in 2021.
Recipient of multiple national awards from organizations like the Content Marketing Institute and the Financial Communications Society.
Frequent speaker on personal development, empowerment, and financial literacy, with features in Business Insider, Nerd Wallet, The Financial Brand, and more.
ADVISORY ROLES
Advisory board member for the Arizona Council on Economic Education and previously served on boards for Girls in Tech Phoenix and the Cybercrime Support Network.
corporate clients consulting and team training opportunities
I love working with organizations and groups, too! 🤩
I’ll partner with you to customize a program to equip your leaders and teams with science-backed tools to elevate communication and influence; boost performance, retention and engagement; and strengthen psychological safety and resilience.
Take the first step today and let’s work together to create the growth and success your team deserves. 👇