Rebrand YOU: A Proven Guide to Redesign Your Life—On Purpose
The ultimate exit strategy to pivot from living on autopilot and relaunch into your highest potential.
ready for the next version of you? Your Re-launch starts noW.
If you’re tired of checking all the boxes yet still feeling stuck, drained, or disconnected, Rebrand YOU is your ultimate guide to a powerful reset.
As an award-winning marketing executive, comedian, speaker, educator, and Master Practitioner of Neuro-Linguistic Programming (NLP), Mental Emotional Release®, and Hypnotherapy, Alexis Castorina blends modern marketing strategy and neuroscience with behavioral and positive psychology to help you design—and live—a life aligned with your deepest desires and highest potential.
you’ll learn how to:
Claim your clarity: Uncover the patterns that keep you stuck and reconnect with what truly lights you up.
Activate bold action: Use modern tools and strategy to create unstoppable momentum toward your next chapter.
Evolve into your fullest self: Reframe limiting beliefs and build powerful connections using the REBRAND framework.
Backed by 20+ years in marketing and proven through her own and clients’ evolution using the REBRAND framework, Alexis provides you with the full toolkit of strategies, exercises, and mindset shifts to transform every challenge into clarity, action, and personal growth.
This isn’t just another self-help book.
It's an exit strategy to pivot from living a life on autopilot
“This book is electric—clear, punchy, and practical in a way most books only hope to be.”
— Alessia Citro, Author of bestseller Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good, and host of the INHABIT Podcast.
The rebrand you
Official Workbook
Take your transformation to the next level with the official companion workbook to Rebrand YOU: A Proven Guide to Redesign Your Life—On Purpose.
This fillable PDF workbook is designed to help you apply all seven steps—Reflect, Examine, Brainstorm, Rewire, Activate, Network, Develop—directly to your life—for only $8.99!
Inside, you'll be able to:
✓ Complete every exercise from the book in one organized place
✓ Track your insights, progress, and momentum throughout your rebrand journey
✓ Type your responses directly into the PDF or print it out for handwritten journaling
✓ Stay accountable with an interactive format that keeps you moving forward
What You'll Get:
• Instant digital download (fillable PDF)
• Exercises aligned with every chapter of the book
• A tool you can use solo or with friends, family, or your book club
📣 Notes about the workbook:
The Rebrand YOU book is required to use this workbook.
Upon purchase, you'll be directed to a confirmation page with a link and instructions on how to download your workbook for immediate access.
The download link will open a Google Drive folder.
Inside the folder, you'll see a PDF file for each step of the REBRAND framework as well as an aggregate file with all sections of the workbook combined.
For the best experience, download the file for each REBRAND framework step separately.
To avoid potentially having your computer freeze, I strongly recommend downloading the smaller files associated with each step due to storage capacity.
The combined workbook is HUGE - it’s 407MB!
If you decide to download the big file, be patient. Also, because the file size is over 100MB, you won’t be able to see the Google Drive “preview document” before downloading the big daddy file!
“when marketing strategy meets personal development and neuroscience.”
Early Reader
“Holy shit this is good!!! The writing style. The simplicity but power of the messaging and stories.
“this is a marketing plan for your life. So cool!”
about the author
Communication Expert & Transformation Strategist
Author | Executive Coach | Comedian | Educator
ALEXIS CASTORINA is a communication and transformation strategist who helps leaders, teams, and emerging professionals master communication, mental resiliency, and authentic leadership.
An award-winning marketing executive, comedian, and author of Rebrand YOU: A Proven Guide to Redesign Your Life - On Purpose, she's known for her unique blend of humor, storytelling, and authenticity.
With over 20 years in brand strategy and corporate communications, an MBA, and master practitioner certifications in Neuro-Linguistic Programming, Mental Emotional Release, and Hypnotherapy, she brings a rare combination of business acumen and transformational expertise to her work.
In 2022, she founded Alexis Castorina Consulting, a boutique consultancy that drives high-performance life and business transformation by integrating communication strategy, neuroscience, and humor to create lasting change for her clients. She also serves as an adjunct faculty member and advisor, sharing her expertise with the next generation of business leaders.
Her work has been featured in Business Insider, NerdWallet, and The Financial Brand, and she has earned accolades such as Rising Marketing Star by the Arizona Innovation Marketing Association.
Connect with her on Instagram @alexiscastorina or LinkedIn.
Frequently Asked Questions
Still have questions about the book? Take a look at the FAQs, and if you don’t see an answer for your question, reach out here or connect with me on the socials!
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The REBRAND framework is a 7-step process (Reflect, Examine, Brainstorm, Rewire, Activate, Network, Develop) that combines marketing strategy with neuroscience to help you pivot your life.
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Yes, the workbook is designed as a companion to the main Rebrand YOU book to help you implement the exercises effectively.
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It is an instant digital download (fillable PDF) that you can use on your computer, tablet, or print at home.
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Rebrand YOU is available on Amazon and online retailers like Barnesandnoble.com and Target.com starting February 3.
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Yes, but it’s not quite ready for launch. It is coming soon, and it will be narrated by yours truly. I even took voice coaching lessons for you, friend, so you know I’m serious about recording an audio version of the book!
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Absolutely! The framework is designed to be used individually or within a community setting to increase accountability. Grab my free Rebrand YOU book club guide, which is a handy tool to help you host, facilitate, and participate for a fun, productive group rebrand sesh!
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I mean, I thought you’d never ask. Absolutely! If you have an event, book club, or corporate event that you’d me to speak at (and tell a few jokes, if I may), complete this speaker request form. I’ll response within 72 hours and we can explore further.
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Most likely…HECK YES! Assuming it’s not something wild and inappropriate for the vibe we sport around these parts, let’s make it happen. Complete the speaker request form, and we’ll go from there.
your relaunch starts now
Become your own brand strategist–design, launch, and live your next chapter with clarity, confidence, and intention.